Our values

Our values

Ruffino was founded in the heart of the Chianti wine region and we are forerunners of the Italian tradition of quality wine for all occasions. Our ambition is to grow while respecting the culture of our lands, helping them to develop new economic models and production methods that create value for the entire community.

Our vision

Craft new experiences that unite people and improve lives.

Our mission

We are committed to overcoming chellenges day by day and to extend our borders in order to guarantee the best for our consumers, shareholders, employees and the community where we live and work.

Our values



High ethical and moral standards, Always acting correctly

Valorizzare le persone

People first

Respect, Inclusive environment, Teamwork and success, Helping the Community

Attenzione alla qualità

Focus on quality

Passion for products and commercial activities, Commitment to quality, Continuous improvement

Attenzione al cliente

Client focus

Understanding and anticipating client needs, Exceeding expectations

Spirito imprenditoriale

Entrepreneurial spirit

Shared management, Promoting innovation, Responsibility, Fast and flexible implementation